The UK has at all times been a really receptive marketplace for PlayStation; whereas Sega had made some inroads there earlier than, the authentic PlayStation was the first console to really break into the mainstream there. Through the years, Sony has continued to cater to the area exceptionally effectively, and PlayStation is mainly synonymous with console gaming in the area.
How can I simply make such an announcement with out backing it up, you ask? This appears like affirmation bias fueled anecdotal proof, you say? Well, no, I’ve some empirical proof on my aspect right here. Prophet’s Brand Relevance Index for 2018 has revealed that PlayStation is the third most acknowledged model (amongst all manufacturers, interval) in the United Kingdom, behind solely Apple and LEGO (which have been #1 and #2 respectively). This implies that not solely did PlayStation beat out its competitors Xbox and Nintendo, it is also extra recognizable to the basic public there than manufacturers comparable to Coca Cola, Amazon, Starbucks, McDonalds, Microsoft, and Google, a phrase so ubiquitous that we’ve mainly made a verb out of it.
And what of the competitors? Surprisingly sufficient, provided that that is the UK, a market famously hostile to Nintendo, the Big N comes out forward of Xbox right here. Nintendo is the eleventh most acknowledged model in the nation, narrowly lacking the prime ten. Xbox comes in at seventeen.
So, yeah- the subsequent time somebody tells you that PlayStation’s dominance in the UK may very well be overturned, level out the sheer inertia going in Sony’s favor.