People Think That Jeremy Scott Stole His Latest Idea From A Woman Entrepreneur



Jeremy Scott’s Moschino makeup collection with Sephora is officially available in stores and online. The high fashion label’s creative director announced the collection on Instagram earlier this month, telling fans that it was office supply-themed.


Sephora

A lot of beauty fans, however, quickly noted the strong resemblance to an existing school supply-themed makeup brand, The Crayon Case, launched in 2017 by Raynell Steward, affectionately known as Supacent or Wuzzam Supa to her fans.


Dave Kotinsky / Getty Images

Wuzzam Supa attends Beautycon Festival New York 2019 at Jacob Javits Center on April 07, 2019 in New York City. (Photo by Dave Kotinsky/Getty Images for Beautycon)

Instagram account @Diet_Prada regularly calls out knockoffs and posted side-by-sides of The Crayon Case products and Moschino + Sephora products, grading the latter a B- for execution and an F for originality.

Scott’s nine-piece Sephora collaboration includes pencil makeup brushes, marker eyeliner, pink eraser beauty sponges, and other office and school supply-themed products that are also included in The Crayon Case collection.

Fans quickly tagged Steward in the post, sharing words of support for the entrepreneur who responded, “I’ll be ok. We all can make money but god sits high. [I’m] extremely blessed.”

They also took to Twitter to call out the Scott and Sephora collaboration.

Wowwww... was on FB and seen this @WuzzamSupa is this legal? They're copying your Crayon Case

Wowwww… was on FB and seen this @WuzzamSupa is this legal? They’re copying your Crayon Case

@THOTLine_Bling tweeted that Moschino stole Crayon Case’s concept and claimed that they’d no longer be shopping at the beauty retalier.

@QuarterBeauty @Sephora @Moschino LIES!!! @Sephora and@Moschino stole this ENTIRE concept from @thecrayoncase which is owned and operated by a Black woman. I am Sephora VIP Rouge member and I will NEVER shop Sephora again until they discontinue this knockoff line and Partner with The Crayon case instead.

@QuarterBeauty @Sephora @Moschino LIES!!! @Sephora [email protected] stole this ENTIRE concept from @thecrayoncase which is owned and operated by a Black woman. I am Sephora VIP Rouge member and I will NEVER shop Sephora again until they discontinue this knockoff line and Partner with The Crayon case instead.

@MrsCMitch retweeted Black Enterprise’s coverage of the controversy and said that “Yet another case of Black creatives being disrespected while others make $$.”

Yet another case of Black creatives being disrespected while others make $$. This is a rip off of Raynell “Supa Cent” Steward’s beauty brand, The Crayon Case.

{Yes, imitation is the highest form of flattery, but @Moschino and @Sephora are dead wrong in this case.}

#makeup https://t.co/HN9KeOCG9E

Yet another case of Black creatives being disrespected while others make $$. This is a rip off of Raynell “Supa Cent” Steward’s beauty brand, The Crayon Case.

{Yes, imitation is the highest form of flattery, but @Moschino and @Sephora are dead wrong in this case.}

#makeup https://t.co/HN9KeOCG9E

And @Krys_Khronicles suggested that Sephora should have just worked out a partnership with Steward instead of collaborating with Scott on the similar concept.

The fact that @Sephora thought it was okay to steal #crayoncase is troubling. You just couldn’t ask her to sell her products in your store. #sephoraiscancled

The fact that @Sephora thought it was okay to steal #crayoncase is troubling. You just couldn’t ask her to sell her products in your store. #sephoraiscancled

This isn’t the first time Scott has been accused of stealing from another creative. After his Spring 2019 debut last September, Fashionista reported that Norwegian designer Edda Gimnes accused Moschino of stealing from her Spring 2016 collection.


Eamonn M. Mccormack / Getty Images / MARCO BERTORELLO / Getty Images

In an Instagram caption, Gimnes revealed that she’d met with Moschino the year before and showed the label her work, including original sketches and ideas. #swipe.

BuzzFeed reached out to Steward for comment and she revealed “I was very devastated, to be honest” in response to the high fashion and beauty giant collaboration. She said the silver lining, however, was that her followers flood the comments whenever the collaboration is posted and her sales go up.


Cindy Ord / Getty Images

Wuzzam Supa and Beautycon CEO and Co-Founder Moj Mahdara pose backstage at Beautycon Festival New York 2019 on April 07, 2019 in New York City.

We also reached out to Sephora for comment but haven’t yet heard back.

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